Privacy Policy

Privacy Policy

BARFmenu B.V. considers the protection of your personal data important. This privacy policy explains which personal data we process, why we process it, with whom data may be shared, how long we retain data and which rights you have.

We process personal data carefully and in accordance with applicable privacy legislation, including the General Data Protection Regulation (GDPR).

1. Who is responsible for your personal data?

BARFmenu B.V. is responsible for the processing of personal data as described in this privacy policy.

BARFmenu B.V.
Wilgenlaan 3e
2651 TA Berkel en Rodenrijs
The Netherlands

Telephone: +31 (0)10 514 80 32
Email: [email protected]
Chamber of Commerce: 72368748
VAT: NL825776090B01

If you have a question about privacy or the processing of your personal data, please contact us using the details above.

2. Which personal data do we process?

The personal data we process depends on how you use our website and services.

We may process the following data:

  • name and contact details;
  • billing and delivery address;
  • email address and telephone number;
  • account and customer information;
  • order and purchase information;
  • payment and transaction information;
  • delivery and shipping information;
  • communications with our customer service;
  • information you enter into forms or digital tools;
  • preferences, consents and newsletter subscriptions;
  • information required for participation in a loyalty programme;
  • information relating to reviews or review invitations;
  • technical information about your use of our website, such as IP address, browser information, device and cookie data, insofar as this information is collected.

We aim not to process more personal data than is necessary for the relevant purpose.

3. What do we use personal data for?

We process personal data only for clear and legitimate purposes.

Orders and delivery

When you place an order, we process personal data in order to process your order, perform our agreement with you, enable payment and arrange delivery of your order.

For this purpose, we may process your name, contact details, address details, order information, payment information and delivery information.

The primary legal basis for this processing is the performance of our agreement with you.

Account and customer service

When you use an account or contact us, we process the information necessary to manage your account, answer your question or provide support.

Depending on the circumstances, this is done for the performance of our agreement with you or on the basis of our legitimate interest in providing good customer service and managing our services.

Payments and administration

We process information necessary to handle payments and maintain our financial administration.

We are required to retain some of this information in order to comply with statutory administrative and tax obligations.

Newsletters and marketing

When you subscribe to our newsletter or otherwise consent to electronic marketing, we may use your contact details and relevant preferences to send you communications from BARFmenu.

Where processing is based on your consent, you may withdraw that consent at any time. Every commercial email also includes an option to unsubscribe.

Where the law permits us to inform existing customers about our own similar products or services without separate consent, we will always respect your right to object and unsubscribe.

Nutritional advice and digital tools

BARFmenu may provide nutritional calculators, advice modules, forms, search functions and other digital tools.

When you use these tools, we may process the information you enter and the results generated by the tool. If you choose to link a result to your email address or customer profile, this information may be added to your profile.

We use this information to provide the requested tool or advice and, where applicable, to improve our services or carry out a follow-up action requested by you.

Reviews and customer ratings

Following an order, we may use an external review service to invite customers to review their experience with BARFmenu.

For this purpose, personal data such as your name, email address and information required to link the invitation to an order may be processed or shared with the relevant review service.

If you subsequently submit a review yourself, the privacy policy of the review platform used will also apply to the data processed independently by that platform.

Loyalty programme

If you participate in a loyalty programme, we may process information about your account, purchases, benefits earned and benefits used in order to operate the programme.

Website, security and improvement

When you visit our website, technical information may be processed where necessary to ensure that the website operates properly and securely.

Depending on your cookie preferences, additional information may be processed for statistics, analytics and other non-essential purposes.

More information about our use of cookies and the choices available to you can be found in our cookie policy and through the cookie settings on our website.

4. On what legal bases do we process personal data?

BARFmenu processes personal data only where there is a valid legal basis for doing so.

Depending on the processing, this may be:

  • Performance of a contract – for example, to process and deliver your order.
  • A legal obligation – for example, for our financial administration.
  • Your consent – for example, where consent is required for certain marketing activities or cookies.
  • A legitimate interest – for example, security, fraud prevention, customer service and improving and managing our services, provided that our interests do not override your privacy interests.

Where processing is based on consent, you may withdraw your consent at any time. Withdrawal of consent does not affect the lawfulness of processing carried out before consent was withdrawn.

5. With whom do we share personal data?

We do not sell your personal data.

We do use other organisations to provide our services. Personal data is shared with these parties only where this is necessary for the relevant purpose or where we are legally required to do so.

These may include:

  • our webshop and hosting service providers;
  • payment service providers;
  • delivery and logistics partners;
  • email and marketing service providers;
  • review service providers;
  • loyalty programme providers;
  • administrative and accounting service providers;
  • IT, security and technical service providers;
  • analytics and cookie service providers, where there is a valid legal basis;
  • public authorities where we are legally required to provide information.

Where a service provider processes personal data on behalf of BARFmenu, we make arrangements regarding the protection and processing of that data where required.

Some parties may also be independently responsible for certain processing activities. In that case, their own privacy policy will also apply.

6. Transfers outside the European Economic Area

Some service providers or their technical infrastructure may process personal data outside the European Economic Area (EEA).

Where personal data is processed outside the EEA, we ensure that a valid transfer mechanism and appropriate safeguards are in place where required by the GDPR.

This may, for example, be based on an adequacy decision of the European Commission or approved standard contractual clauses.

7. How long do we retain personal data?

We do not retain personal data for longer than necessary for the purpose for which it was collected, unless we are required to retain it for longer due to a legal obligation or because this is necessary to establish, exercise or defend legal claims.

Retention periods therefore differ depending on the type of data and processing.

Administrative and tax information is retained for the statutory retention period.

Account, order and customer information is retained for as long as necessary for our services, administration, customer service and any applicable legal obligations.

Information processed solely on the basis of your consent is retained until the relevant processing is no longer necessary or until you withdraw your consent, unless another valid legal basis exists for retaining certain information for longer.

When information is no longer necessary, it is deleted or, where appropriate, anonymised.

8. Security of personal data

BARFmenu takes appropriate technical and organisational measures to protect personal data against loss, unauthorised access, misuse, unwanted disclosure and unauthorised alteration.

We regularly review our security measures and access to personal data and adjust these where necessary.

Although we take the security of personal data seriously, no digital system can guarantee complete security.

9. Cookies and similar technologies

Our website uses cookies and similar technologies.

Some cookies are necessary for the website and webshop to function properly. For other cookies or similar technologies, we request consent where required by law.

Through our cookie settings, you can view your preferences and, where applicable, change them or withdraw your consent.

More information about the cookies used, their purposes and the parties involved can be found in our cookie policy.

10. Your privacy rights

Under the GDPR, you have various rights in relation to your personal data.

Depending on your circumstances, you may ask BARFmenu to:

  • provide access to your personal data;
  • correct inaccurate or incomplete information;
  • delete personal data;
  • restrict processing;
  • transfer certain personal data to you or another organisation;
  • accept your objection to processing based on a legitimate interest;
  • withdraw consent previously given.

Where personal data is processed for direct marketing, you may object to this at any time.

Some rights do not apply in every situation. For example, we cannot delete information where we are legally required to retain it.

You can submit a privacy request via [email protected].

To prevent personal data from being disclosed to the wrong person, we may ask you to provide additional information so that we can verify your identity.

We respond to privacy requests within the applicable statutory period.

11. Automated decision-making

BARFmenu does not make decisions that have significant legal or similar effects on you based solely on automated processing, unless we expressly state otherwise and there is a valid legal basis for doing so.

Digital tools, recommendations, segmentation or automated communications do not automatically constitute such automated decision-making.

12. Submitting a complaint

If you have a question or complaint about the way BARFmenu handles your personal data, please contact us first. We will be happy to try to resolve your question or complaint.

You also have the right to lodge a complaint with the competent data protection supervisory authority. In the Netherlands, this is the Dutch Data Protection Authority (Autoriteit Persoonsgegevens).

13. Changes

BARFmenu may amend this privacy policy when our services, systems, suppliers or applicable laws and regulations change.

The most recent version will always be published on this page.

Where a change has significant consequences for the way in which we process personal data already collected, we will inform you where required by applicable law.

14. Contact

If you have a question about privacy, your personal data or this privacy policy, please contact BARFmenu B.V.

BARFmenu B.V.
Wilgenlaan 3e
2651 TA Berkel en Rodenrijs
The Netherlands

Telephone: +31 (0)10 514 80 32
Email: [email protected]

Our customer service is available on working days from 09:00 to 17:00.